IJIN ANNOUNCES THE DEMISE OF THE RED SELVEDGE

The holy grail of denim is now officially dead.The red selvedge has suffered recent over exposure by the masses of newcomer denim labels & has reduced the aka-mimi ''red ear'' to the ranks of token vintage detail by the nouveau-antique replica makers.

Red.... is Dead.

In fact the red colour chosen by Levi Strauss& Co. was never the original colour for the weave-in edge anyhow.

As we (should) know , it was white.

LSCo used it as identification for its own choice of denim in the Cone Mills warehouse so it couldn't be mistaken for a cloth of the competitors.And from this we learn that every brand should be easilly recognised by an original approach to its product.

And Ijin Material is no different , as Phil Ijin has nailed the original white selvedge for the Artisan line whilst also adding a little personal touch to boot. Well, could we really expect anything less?

The Marine Selvedge has a second white chalk stripe on each side to highlight the nautical aspect of its roots in Genoa , also adopting the genoa-blue indigo shade , rather than the ubiquitous Blue-Black tone of the many.This purer blue colour is a striated count from multi dip yarns aimed at depth of blue rather than a Black over wash.Plus its more of a truer tone because of its higher concentrate of real indigo rather than reactive.

So stand up for your stripes, stand out from the crowd & dont stand for anything less than the righteousness of the purist white.

White is so Right.