Wednesday, September 29, 2010

IJIN IN CRUCE : the best blue store in Italy

About time..... or just in time.....?
Sometimes things go stagnant in the market & then out of the blue ( sic ) a concept jeans store is born that is so important it simply cannot go unnoticed.
Welcome CRUCE ( spanish for ''cross '' as interpreted in the road signage graphic ): a denim designer dream that one would literally cross the country to see , let alone a street.
Ijin Material was honoured to be invited into such an exclusive retail atmosphere intent on featuring research-only product & cult blue brands in the heart of Livorno.
Cruce is one hell of a design environment & something of a temple of indigo with extreme human contact (...there is a work-out gym ) & a strict emphasis on denim design & art.
And in that order.......
CRUCE PRJ#0001/LI via Ricasoli 128 Livorno Italia.

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