Saturday, April 17, 2010


Every now & again nostalgia strikes & reminds us mere mortals that memories are part of our make-up.
In 2003 Phil Ijin had a vision of the alternative indigo item, with strong reference to the On Ko Chi Shin mentality & subliminal critical path for approach to design:
''Respect the Past & Create the New.''
A modern day classic was born in the form of a denim jean that has stood the test of time & which we should remind ourselves , looks as fresh today as it did more than 6 years ago.There is still an understated elegance to the silhouette of this leg which is cut from a single piece of folded denim & has survived the initial onslaught of copies ( Hugo Boss launched a complete denim line based on the signature Ijin model : Shame on you....) because of the numerous & intricate heritage details & the default original & highly technical cutting method that Phil Ijin invented in the Ijin Italian workshop.

A stalwart for maintaining a slightly edgy, left field stance, The Foldedge Backstrap has firmly set the standard for contemporary 5 pocket denim & ranks as one of the true new Classics of the last decade, whilst still looking as fresh faced as ever in 2010.
As Rudyard Kipling said ''Lest We Forget''

No comments: